What is SEO?

Search Engine Optimisation also know as SEO is basically how a website is configured in many different parts in order to help it be found on search engines that are crawling (searching) for information on different websites across the world wide web. When a user searches for something on say Google or Bing, the search engine tries (with the help of algorithms and formulas) to determine what and where the most relevant content is held on which websites. The search engine will then serve this information back to the user in a ranked order that is determined by a number of statistical factors.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Sourced from Searchengineland.com

Using the above text which is taken from searchengineland.com can damage your SEO ranking, as it is a direct quote from their site and thus is deemed unoriginal content.

Some benefits of SEO

• A huge money saver for bringing traffic to your site in an organic way, as opposed to paid ads (PPC) which can be costly. If done correctly, SEO benefits can be can be reaped for little to zero cost.
• Helps rank a website higher on search engines, such as Google and Bing. According to Moz – Most people don’t look beyond the first page of a search engines results. 71% of clicks on Google are on the first page with the second page taking just 6%.
• Relevant and quality traffic landing on your site is important. Having people landing on your site that are interested in the content is good for the sites SEO and in other areas too. If users are interacting with the site via reading multiple pages, sharing content via social media, purchasing products or referencing the websites content – your website will gain search engine visibility and ranking.

Use of language

The website searchenginepeople.com have an interesting article about Natural language SEO, relating to the growth in humans having conversations with robots such as Alexa – 10 Natural Language SEO Tips To Help You Gain An Edge

Simple things to avoid in SEO

This below video by X gives some fantastic insight in what pitfalls can stop your page ranking. Content includes; back links, Guest Blogging, Shady link building tactics and more.

Thanks for reading this brief overview of SEO, if you’d like to see any other information about SEO – please send me a message via the contact page info.