Digital Marketing Learning what is relevant in 2019
Brief explanation
The overall goal of this blog is to aid my learning and overall development in Digital Marketing. I want to create a place that I can practice some coding practically, which I can do on this site – while also meeting my second objective to have a place for my learning material to sit. Creating this blog allows me to both practice! The content is tailored for myself, and will also be used as evidence for my Digital Marketing Apprenticeship.
I’m blogging to help with my education in Digital Marketing
Thanks for joining me for a brief overview over learning what is HTTP, HTTPS & TLS/SSL. This page is here to share quick definitions and video explanations of the subject – it’s basically a quick learning page made to save time sourcing the information myself and yourself.
Hypertext Transfer Protocol Secure (HTTPS) is a variant of the standard web transfer protocol (HTTP) that adds a layer of security on the data in transit through a secure socket layer (SSL) or transport layer security (TLS) protocol connection.
So basically HTTP is Hypertext Transfer Protocol which is what browsers and servers use to talk to each other, the issue is that HTTP is NOT secure – meaning someone can work their way in to the middle of the computer communications to view and potentially steal and sensitive personal information. When we add the S in to make it HTTPS, otherwise know as with SSL the secure socket layer or TLS the transport layer security – this S adds a layer of security to stop any simple interception of sensitive information.
Below is a quick video explaining HTTP & HTTPS. This simple explanation should help you grasp the basics.
Moving on to SSL & TLS in more detail…
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral
Transport Layer Security (TLS) is a protocol that provides authentication, privacy, and data integrity between two communicating computer applications. … TLS evolved from Netscape’s Secure Sockets Layer (SSL) protocol and has largely superseded it, although the terms SSL or SSL/TLS are still sometimes used.
The secure part to HTTPS has evolved over time, from SSL Secure Sockets Layer to the now more commonly used TLS Transport Layer Security. Both protocols are secure, with encrypted links communicating between the browser and server – although TLS is more developed and therefore sophisticated (Explain this….)
Here is another video is explaining SSL & TLS.
Included in this post (in the Editing code section) is the HTML code used to included quotes, videos and images within the post. These are all evidence of coding with HTML, while the use of WordPress is to show my use of a Content Management System for a website/blog.
Thanks for reading and I hope that I have managed to help you understand the basics of HTTP & HTTPS.
Search Engine Optimisation also know as SEO is basically how a website is configured in many different parts in order to help it be found on search engines that are crawling (searching) for information on different websites across the world wide web. When a user searches for something on say Google or Bing, the search engine tries (with the help of algorithms and formulas) to determine what and where the most relevant content is held on which websites. The search engine will then serve this information back to the user in a ranked order that is determined by a number of statistical factors.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Using the above text which is taken from searchengineland.com can damage your SEO ranking, as it is a direct quote from their site and thus is deemed unoriginal content.
Some benefits of SEO
A huge money saver for bringing traffic to your site in an organic way, as opposed to paid ads (PPC) which can be costly. If done correctly, SEO benefits can be can be reaped for little to zero cost.
Helps rank a website higher on search engines, such as Google and Bing. According to Moz – Most people don’t look beyond the first page of a search engines results. 71% of clicks on Google are on the first page with the second page taking just 6%.
Relevant and quality traffic landing on your site is important. Having people landing on your site that are interested in the content is good for the sites SEO and in other areas too. If users are interacting with the site via reading multiple pages, sharing content via social media, purchasing products or referencing the websites content – your website will gain search engine visibility and ranking.
This below video by X gives some fantastic insight in what pitfalls can stop your page ranking. Content includes; back links, Guest Blogging, Shady link building tactics and more.
Thanks for reading this brief overview of SEO, if you’d like to see any other information about SEO – please send me a message via the contact page info.
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